By Taylor Kolste

Later this week, I will be releasing for sale a study on the Shanahan Wide Zone system. This study examines the Wide Zone variations ran by the 2012 Washington Redskins, 2016 Atlanta Falcons, & 2019 San Francisco 49ers. It includes statistics on each Wide Zone variation within the Shanahan system in addition to looking at which defensive structures were “problem looks” for each call. Below are 7 pages from the 56 page study (downloadable PDF – certain portions of the preview are blurred out). Cut ups of these concepts will be included with the purchase of this study.

If anyone has any questions about the study, you can reach me by email at or on Twitter at @TaylorKolste.

Getting Better Through Film Study – The L.A. Rams Offense

By Taylor Kolste

The first annual Cascade Coaching Clinic is in the books. This year’s clinic featured 15 speakers from various levels of football (high school, college, XFL, & NFL) including keynote speaker, Mike Riley. The plan is to continue to hold this clinic each year in the northwest for the considerable future.

Below is the presentation I gave at the clinic based on the importance of film study and my own study of the L.A. Rams Offense.

Presentation Slides

If you have any questions or comments about the clinic or the presentation above, you can reach me through email at or on Twitter at @TaylorKolste.

BOOK PREVIEW: Breaking Down The 2018 Kansas City Chiefs Offense

By Taylor Kolste

Chiefs Book Cover

Within the next few weeks, I will be releasing my second book, Breaking Down The 2018 Kansas City Chiefs Offense. The book will follow the same format as my first book, Breaking Down The 2018 LA Rams Offense. This preview will contain a few excerpts from the book to hopefully give the reader a good idea of what the book will be like. There are 25 of the 345 pages shown below. The rest of the book follows the same structure that is shown in the preview.







  • Outside Run Locked RPO – 24
  • Perimeter Run – 63
  • UC Run w/ Perimeter Threat – 70
  • UC Run – 90
  • IZ RPO – 88
  • Gun Option Run – 100
  • Gap Scheme RPO – 121
  • Outside Run RPO – 133
  • Gun Inside Run – 137
  • Gadget Run – 141


  • Quick Game – 147
  • Intermediate Pass Game – 188
  • Vertical Pass Game – 229
  • Movement Pass Game – 303


Continue reading BOOK PREVIEW: Breaking Down The 2018 Kansas City Chiefs Offense

Sean McVay and The LA Rams: Personal Character, Leadership, & Team Culture

By Taylor Kolste

*** The following post is the first chapter from my book, Breaking Down the 2018 L.A. Rams Offense. The first chapter of the book focuses on the personal character and leadership of coach McVay, and, in turn, the culture that his character/leadership allows him to develop within the team. As the first chapter explains, without the work ethic and humility that McVay has developed within himself, the genius of the Rams’ scheme would not exist. Without McVay’s leadership (which stems from his personal character), the Rams championship-level culture would not exist leading to poor execution of the scheme, no matter how ‘genius’ it was. I believe anyone can learn from the example set by McVay to become a better version of themselves and to become a more effective leader.


“Sean McVay is a genius.” This is a sentiment that has been echoed by many people. This praise of McVay mirrors that of Bill Walsh when he was first building his dynasty in San Francisco. In Walsh’s book, The Score Takes Care of Itself, he has a section titled “Don’t Let Anybody Call You a Genius” where he states that “when the “Genius” title turned on me, I backed away from it as far as I could get.” I would guess that McVay would express similar feelings to the ‘genius’ label. While McVay is definitely a smart guy, I believe calling him a ‘genius’ is misguided. While McVay and his staff may have created a ‘genius’ scheme, crediting all of this to McVay’s natural intellect ignores his work ethic and other character traits that have led to his success. This also ignores McVay’s leadership abilities and does not recognize the rest of his staff for their contributions in developing the scheme. In addition to this, the team culture of the Rams, which stems from McVay and his staff’s leadership, plays just as big of a role in the success of the team as the scheme does. Former Michigan head football coach, Bo Schembechler, famously said, “I’ve always believed eye-popping innovation is not as important as perfect execution.” The way the Rams think, the attitude they take towards their work, and the way they go about their day-to-day business, in other words, their culture, is what allows them to execute the scheme to the best of their abilities. So, as the chart shows below, everything starts with the leader’s personal character.

Culture Flowchart.png

Continue reading Sean McVay and The LA Rams: Personal Character, Leadership, & Team Culture

The New Orleans Saints’ Stick-Option Concept

By Taylor Kolste

Throughout the Brees-Payton era in New Orleans, the Saints have consistently finished as one of the top passing offenses in the NFL. Since 2012, the Saints have finished as one of the top 5 drop-back passing offenses in the NFL each season (in terms of yards per play).

While much of this success needs to be accredited to Drew Brees and other great players that the Saints have had over this period, their scheme has done a good job of maximizing the talent they have had over the years. A staple of Saints passing game over the years has been the Stick-Option concept. Below shows the combined statistics for their variations of this concept over the last 3 seasons (all of the stats from this article are based on the 2016-2018 seasons):

Stick-Option Stats.png

Stick-Option Passing Stats.png

This article will go over the different variations of this concept that the Saints have used over the past 3 seasons. Below shows the basic structure of these concepts:


Continue reading The New Orleans Saints’ Stick-Option Concept

Book Preview: Breaking Down the 2018 Oklahoma Offense

I have released my book on the Oklahoma Sooners’ 2018 offense. You can buy it here. This preview contains an excerpt from the first chapter of the book which introduces the reader to the identity of the Sooners offensive scheme. This preview also contains an excerpt from a later chapter in the book going over one of the Sooners’ top passing concepts. This should give great insight into the overall structure of the rest of the book.

While the book was written in a way in which video isn’t necessary, it will be available. Every diagram in the book will include a label that corresponds to a film clip that readers can find on this site once the book is released. For the purpose of this article, the videos have been inserted below the diagrams.

Continue reading Book Preview: Breaking Down the 2018 Oklahoma Offense

BOOK PREVIEW: Breaking Down the 2018 L.A. Rams Offense

By Taylor Kolste

Book Cover.png

Shortly after the Super Bowl, I will be releasing my first book, Breaking Down the 2018 L.A. Rams Offense. It should be released the weekend following the Super Bowl.

UPDATE: The book is now available:

This preview will contain a few excerpts from the book to hopefully give the reader a good idea of what the book will be like. Hopefully, these excerpts can also give you some context on the Rams offense leading into the Super Bowl. There will be updates made to the book based on the Super Bowl, so the sections shown here will likely be slightly different when the book is released, but this is very close to what the final product will look like. There are 26 of the 359 pages shown below. The rest of the book follows the same structure to what is shown in the preview.





  • Personal Character – 5
  • Leadership – 11
  • Team Culture – 18


  • Offensive Philosophy – 22
  • Identity – 23
  • Tempo-Use – 27


  • Fly Sweep – 33
  • Mid Zone – 45
  • Outside Zone – 61
  • Inside Zone – 63
  • Duo – 70
  • Toss Sweep – 76
  • Short Trap – 81
  • Long Trap – 84
  • Wham – 86
  • Quasi-RPOs – 88
  • Other Runs – 91


  • Play-Action – 99
  • Naked Boots – 164
  • Half-Boots – 179


  • Quick Game – 208
  • 5-Step Passing Game – 222
  • 7-Step Passing Game – 315
  • Vertical Passing Game – 339


Continue reading BOOK PREVIEW: Breaking Down the 2018 L.A. Rams Offense

Two-Point Study

By Noah Riley

In the 2017 NFL season, there were 96 two-point conversion attempts, many of those coming in key situations which decided the outcome of the game. There were also several 3rd/4th and goal plays that had a critical impacts on the outcome of games. In the past two super bowls alone, there were four 2-point conversions attempted. Without converting on both of their attempts in Super Bowl LI, the Patriots don’t beat the Falcons. In that same game, the game winning touchdown was on the 3rd 2-point play the Patriots had in their game plan. Also, the famous “Philly special” that helped the Eagles win last year’s Super Bowl was run on 4th and goal (which is a similar situation to a 2 point play). Since many games are won and lost on 2-point conversion type plays, it is important for a coach to have a great plan to convert. 

Using NFL Game Pass, I was able to view all 506 2-point conversion attempts from the past 7 seasons. I then labeled each play 3 different ways (run/pass, play-type, and exact play), and kept track of whether or not the play converted. Screen Shot 2018-06-28 at 3.20.50 PM.png

Continue reading Two-Point Study

The Chip Kelly/Mark Helfrich/Scott Frost Pin-Pull Sweep

By Taylor Kolste

In 2011, when Chip Kelly was the head coach, Mark Helfrich the offensive coordinator, and Scott Frost the WR coach, Oregon first debuted their pin and pull sweep play. This play, known as “Outside Zone” in their system (they called what most people would consider Outside Zone “Mid Zone”), quickly became one of the best plays in their offense. In 2011, Oregon averaged 9.8 yards per play as they ran this play 36 times for 353 yards and 2 touchdowns. The next season in 2012, they ran their pin-pull play 42 times for 382 yards and 5 touchdowns, good for a 9.1 yard per play average. This play remained a staple of the Oregon offense as Kelly left and Helfrich and Frost became the head coach and coordinator. Chip Kelly brought this play with him to the NFL and Scott Frost brought it to UCF with all 3 of these coaches running it with success. In the 2015 season, Chip Kelly’s last with the Eagles, Philadelphia had a down year running the ball averaging only 3.9 yards per carry but still managed to average 5.7 yards per carry on this play.

This play is always ran to a 3-man surface. The frontside of the line (PSG through Tight End) would utilize pin and pull blocking rules meaning that if a defender is inside of you, you pin, if not, you pull. The center would always pull versus a 4-man front, and would only not pull if there was a nose tackle lined up directly over him. The backside of the line would zone block as if they were on the backside of any regular outside zone play. This is a somewhat oversimplification of the scheme so we’ll look through a few different examples of how the play is blocked before looking at different variations/window-dressings of the blocking scheme.

Continue reading The Chip Kelly/Mark Helfrich/Scott Frost Pin-Pull Sweep